A Family-oriented Children’s Song Animation Aims to Be the Next Baby Shark

The global success of ‘Baby Shark’ set a fire on animation for kid’s contents. Thanks to that the power of kids and family-oriented contents are being recognized by many companies. The kid’s entertainment industry especially the animation field is now on the spotlight. At the center of it is the YouTube. YouTube brought a lot of changes in the ecosystem of animation contents for kids. It provides various contents and successfully manages to compensate the kid contents creators, not to mention that it protects kids from negative impact of social media by blocking the comment section. This YouTube created culture rendered great powers to the creators for kids and opened new possibility for kid’s contents market which were not at all a lucrative business in the past. 

Kid’s contents must reflect the needs of not only the children but also their parents, their supervisor. Thus, educational aspect is always infused in them. While the combination of education and entertainment (Edutainment) is trending globally, there is a new face among kid’s content – MnMedia’s family-type children’s song animation “Berry Good Farm”. 

Berry Good Farm is a family-type animation featuring Berry Cat (strawberry cat). It portrays the dynamic story of a family that lives in a small ocean village with the following characters: a lively five-year-old girl ‘Berry’, an imaginary friend Cookie Dog (Cookie Dog), a passionate mother ‘Dodo’, and a caring father ‘Bob’. 

Moon Ji-ae, CEO of MnMedia, cited that Berry Good Farm’s distinguishing characteristic is its “family-type character,” and said, “I want to create a family-type entertainment content that can be enjoyed by the young generation to the old generation and develop it into a brand.”

MnMedia is set to release Season 1, Berry Good Farm, as it was selected as a startup challenge in the KOCCA (Korea Creative Content Agency) content field in 2021. At the same time of its launch, it is also speeding up its awareness of products and securing competitiveness to expand its business.

In February 2022, Berry Cat Gallery Cafe and Family Cooking Class Cafe will be opened in Dongtan, Gyeonggi-do. Also, one of MnMedia’s content, “Dessert Fairy Berry Cat & Cookie Dog”, is being planned and produced together.

“Dessert Fairy Berry Cat and Cookie Dog” is targeting the Millennials and Gen Z through the launch of its Instagram Short Toon and Emoticon. It is content that identifies the needs of the MZ generation who likes desserts and cafes. Moreover, MnMedia is conducting a mini-version commercialization and product sales through its online Naver Store.

The strategy targeting both the generation in their 20 ~ 30s and the kids doesn’t seem to be easy. But it is true that there exist animation characters like sponge bob that are loved by people from various backgrounds. MnMedia’s family-type animation goal and adorable illustrations that include a dog and a cat character which are on a role these days seem to have a lot of potentials. Also, the offline character café would be a fresh event for kids and parents who are suffering from corona blue. Check out Berry Cat songs in three different languages, English, Korean and Chinese, on ‘Kids Berry Cat’ YouTube channel. 

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